I could write everything you need to know about this story in Twitterspeak, using only 115 out of my allotted 140 characters: Into craft beer, live music & food trucks? @beericana is Sept. 12 in Holly Springs; buy tickets NOW @ beericana.com.
Yeah, that’s the gist of it, but Twitterspeak leaves out a whole bunch of great stuff.
Like why one brewery invited to more than 30 events last September turned all of those down, except the first-ever Beericana.
Like why the director of Brewconomy reminds us in a great read that these events aren’t just all fun and games, but that craft beer has a direct positive impact on NC’s economy.
Like how you’ll be entertained by Empire Strikes Brass, Uncle Lucius and Dark Water Rising between 2 and 6 p.m.
Like how “some of the food trucks embrace their symbiotic relationship with the local breweries by highlighting them in their menu” according to The Wandering Sheppard, voted 2014 Best Local Food Truck Blog.
Beericana is a textbook case of why your reputation is everything. Local beer gurus Adam Eshbaugh and Wayne Holt of 919 Beer took the idea of a beer-tasting event focused on the consumer (you) and flipped it on its head, choosing instead to focus on the breweries. That may seem like a raw deal if you’re buying tickets, but the opposite is true.
By taking care of the people who are serving you, you get to experience the best of the best NC has to offer and a chance to meet and talk with the professionals who actually crafted the beer — not just a server.1 That’s what makes the VIP tickets a great value; you get two hours to taste before the rest of the crowd gets started at 2 p.m.
While all tickets are created equal with natural rights endowed by their creator, the exception is @beericana — get VIP tickets. Trust me.
— Jordan Rogers (@RogersWork) July 14, 2015
And 919 Beer makes buying tickets early a little sweeter. Each week in July they will pick one winner from all VIP ticket purchasers for a private behind-the-scenes tour, tasting, and sour mixing session with Walt Dickinson of Wicked Weed (four pairs of tickets in all). The earlier you purchase your VIP tickets, the more chances you have at winning. Then, the last week in July, they will draw one winner from all ticket purchasers for the grand prize — the tour, two-night stay in Asheville, dinner at Wicked Weed plus a tour of the South Slope Breweries.
So exactly why do the breweries love Beericana?
1. 919 Beer pays for all the beer
2. Two great parties: brewers’ dinner/bottle share Friday night and after party for all breweries and volunteers Saturday evening
3. All breweries traveling from outside the Triangle are given a hotel room for Friday and Saturday, complete with a shuttle from the hotel to the parties and back on both nights
4. Free food the day of the event: a catered Southern-style breakfast buffet during set-up and lunch available to all breweries and volunteers that afternoon
Close to 70 breweries are already on board for this year’s festival, including two cideries, which is great news for those of us who need to drink gluten-free.2
If my 115 characters and the ticket promos haven’t convinced you yet, this is Jordan Rogers’ take on last year’s event. Read it, and mark your calendar on Sept. 12 as busy. See you there!